In this lecture, I want to explain what our action titles and why are they used in business presentations,
in business presentations in general.
I divide this into two parts for the viewer and for the presenter itself.
For the viewer, the person who will read or hear the presentation.
At first, an action title can be really intriguing.
It can pique his interest and it can even give a provocative statement to make you think.
The second thing is just reception.
It can help to digest.
It can really help to digest the presentation and make it much more easier for the viewer.
And the third thing, as you can see, you can remember my band aid.
It is an aid to the viewer.
If the viewer gets lost or starts to wander off with his mind and wants to get back in your presentation,
he can quickly read your action title to understand the entire slide you are explaining again.
Or if he's just reading the presentation, obviously he can skim through the presentation by reading
the slide titles for the presenter.
It's also important because if you get lost at any given point, you can briefly check out your slide
title and you will get back quickly into it. Two objectives a slide title has.
At first it wants to answer the "so what?" question - If I just write market shares
I mean, so what?
These are market shares, but if I write our companies roof tile gained a stable 5% market share in
the German roof construction industry.
It's quantified and understandable that I'm telling you about roof tiles.
The second important objective I'd like to highlight is can the viewer understand your slide without
reading it further?
That's something important that you need to ask yourself when moving forward from now on, when you
create business presentations, ask yourself this question.
Let's try to establish a couple of rules and guidelines you can use as a blueprint for your future presentations.